Four friends are in a jungle. One checks if his shoes are tied well.
Others ask, why was he doing that? The first one responds that if a tiger
comes to hunt, he wants to be sure that he can run fast enough.
Do you think you can out run the tiger?
Who has to out run the tiger? I have to just out run one of you, he
replies with a smile.
The story doesn’t
end here…….
Move this
scenario to competitive business space, 4 friends (organizations), all trying
to outrun each other when “the tiger” (customer’s needs) is chasing them. The 1st
three will survive being just ahead of the other, but for the one who couldn’t stay
ahead of the friends must “outrun the tiger”, or gets annihilated.
The story doesn’t
end here as well…………….
The tiger
in our story has an appetite that is insatiable so after the last one of the 4
friends is devoured by the tiger, the race to outrun doesn’t end or even slows
down, it is just the race to be better than the 3rd position (as 3rd
is the new last). Usually there are more “friends” joining on the way. The tiger
stays on the prowl.
The story
still is not over………….
Few who
actually outrun the Tiger, gain the Nirvana of the business. They stay good,
respected by the Tiger. Until the new tiger (read next generation of consumer expectations)
arrives in the Jungle.
And the story
starts itself all over again…….'
Note: Resurrection allowed, if one is committed enough
Excellent story. Very true as per present day scenario
ReplyDeleteThanks Bhai... These days I feel all stories don't end as they were told earlier and there is more to it :)
DeleteGood one bhai
ReplyDeleteGood one bhai
ReplyDeleteThanks Cheenu
Delete